![]() Similarly, other branded games, like Kellogg’s Froot Loops World and Nikeland, attract high levels of social media interest at launch, often among marketing professionals, but low interest from players on a daily basis, in comparison to Roblox’s most popular destinations.Īccording to one developer of branded games, who preferred not to be named, branded games often cost seven figure development and promotional costs, raising questions about their value to the brands they represent. Downvotes are high, as a percentage of upvotes. 22), which strongly suggests a lack of engagement. But no details were about average length of stay, when the majority of those visits occurred, nor of the profiles of those users.Īccording to this metrics site, average play time is less than three minutes (as of Feb. Posting on LinkedIn earlier this month, Walmart’s director of brand experiences and strategic partnerships Justin Breton claimed that Walmart Land had attracted “more than 12.3M visits & 59.3K favorites to date”. In comparison, Roblox’s most popular game, Adopt Me!, attracts concurrent player numbers in the hundreds of thousands, and has a player rating of 89 percent. The game’s player rating is just 55 percent. In the past week or so, concurrent user numbers are in the low hundreds. ![]() The company pointed out that the “interactive experience” was aimed at “the global Roblox community of over 52 million daily users”.Ī few months on, and only a tiny number of those daily users are bothering to visit Walmart Land. In September last year, mega-retailer Walmart launched its shiny new Roblox destination, Walmart Land.
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